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PINK NO MORE, THE COLOR OF THE SEASON IS YELLOW

Writer's picture: Laurel Murray Laurel Murray




Barbie Pink is no longer, and was short lived, but don't fret as various pink hues are always a grab and go color for all. Yet, YELLOW is the color to buy, be seen in, and wear for Fall '23 and into Spring '24. Butter Yellow to be exact.


Most of us tend to wear only 15 to 20% of our wardrobe and circle that percentage into only a 3.5 to 5% rotation. Butter Yellow is quickly being adopted around the globe in countless runway shows, through dozens of varying garments. Now, you can and should add a buttery yellow to your neutral colors and do so, quickly.


The Butter Yellow seen around the globe, is more of a darker shade of bright yellow, in a more deeper tone to create this all new neutral. Yellow is also a mood booster, a mindful attempt to create a sunny disposition and promotes positivity. Anyone wearing this new neutral will project an aura of kindness and sparkle, surely to bring happiness your way.


Silhouettes appearing across designers shows include skirts of various lengths, tank tops to wear underneath a denim jacket as the sun goes down after Labor Day, a variety of dresses and the exceptionally created blazer! Tops, dresses and skirts are safe goto garments when incorporating a new color to your wardrobe. Stay away from yellow pants, unless you are visiting the zoo and want the birds to mistake your legs as a pee post.


From Free Peoples yellow dresses, or gauzy tank tops, or Old Navy and Madewell's tank tops and t-shirts, to designer brands including Giovanni Giannoni, you will find plenty of sunshine at any price point this coming season. The various yellow tones being offered to shoppers, are such that you can also mix two tones in one full outfit for the day, creating both an effortless look and a pop of color at the same time.


Butter Yellow is here to stay.


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